Photo: Ylva Tegnér
The best high jumper in Swedish history, Kajsa Bergqvist, has changed occupations and become a sommelier. She now drinks fine wines instead of simple sports drinks. She was recently one of the participants at the Rioja seminar that Hero Kommunikation arranged. Sweden’s wine elite assembled in the White Room at the Nordic Light Hotel to listen to British wine guru, Tim Atkin, to be inspired by the region, its wines and future.
The seminar was the first in a series of three that were packaged under the motto, Message in a bottle. Rioja is one of only a few districts that have taken the position of only selling its wines in bottles. Bag-in-box and other alternative packaging have been banned.