Photo: Christian Hagward
Hero Kommunikation has a clearly-defined business concept: Making our customers into heroes. Sometimes we even meet other types of heroes. For example, Ylva Tegnér was at Cape Canaveral in 2006 and was assigned by TV4 to be one of the first to interview astronaut, Christer Fuglesang, when he landed after his first space voyage.
As a partner of the magazine publisher, Talentum, we arranged a new meeting with Christer Fuglesang on November 10. At the premier of the New Technology Lounge, over 250 participants flocked in front of the stage. Ylva introduced the evening’s events and then Editor-in-chief, Lars Nilsson, took over as moderator. He started by asking Christer what question he was asked most often. The reply was immediate, accompanied by a sigh: “how do you go to the bathroom in space?”
Instead, the public got to hear a personal, personal dialogue sprinkled with technical terms about his personal driving forces, why he chose the Royal Institute of Technology over law, his research and the hunt for the world’s smallest particles: and that he is actually a fan of Djurgården.
One indication that the evening was a success was the slightly chaotic congestion due to autograph hunters when he stepped off the stage and also how people stayed and mingled afterwards and photographed our space multi-slide presentation at the same time that they spoke lyrically about the evening.