Bildbevis

Foto: Andreas Førster

Under temat Black Box presenterade Sony årets nyheter inom ljud och bild på en pressträff i Köpenhamn. I Hiltons garage avtäcktes de nya Bravia-modellerna under parollen Beauty on the outside - beast on the inside. Totalt samlades över 50 nyckeljournalister från hela Norden, vilket gjorde att Sony nådde nästan sju miljoner nordiska konsumenter.

Som Sonys svenska kommunikationsbyrå ansvarar vi bland annat för att bygga långsiktiga och goda relationer med media. Dagarna i Köpenhamn var en investering för framtiden och totalt fanns journalister från tolv svenska redaktioner på plats.

“Otsukaresama desu”, som man säger i Japan.

Photo: Andreas Førster

With the theme, Black Box, Sony presented this year’s news within audio and video at a press conference in Copenhagen. In the garage of the Hilton, the new Bravia models were unveiled with the slogan, Beauty on the outside - beast on the inside. In total, more than 50 key journalists were assembled from the entire Nordic region, which meant that Sony reached almost seven million Nordic consumers.

As Sony’s Swedish communication agency, we are responsible for building strong, long-term relationships with the media, etc. The days in Copenhagen were an investment in the future. There were journalists from twelve Swedish editorial offices on-site.

“Otsukaresama desu,” as they say in Japan.